What is the purpose of the lift screen advertising campaign?

With the rapid development of technology, digital signage has become one of the core tools of modern advertising, and Lift Screen Advertising, as a unique medium, has attracted much attention for its efficient dissemination and precise audience coverage. So, what is the purpose of Lift Screen Advertising? This article will discuss this topic in detail.

1. Definition and characteristics of Lift Screen Advertising

Lift Screen Advertising refers to a marketing form that plays advertising content through digital display screens installed inside or outside the elevator. Such advertisements are usually distributed in office buildings, shopping malls, residential communities and other places. They use the high-frequency use characteristics of elevators to convey information to users in multimedia forms such as videos, pictures or dynamic text.

The characteristics of Lift Screen Advertising include:

High-frequency contact: Elevators are an indispensable tool in people’s daily life and work, and the frequent rides ensure that the advertising content is viewed multiple times.

Precise positioning: The advertising audience is mainly people in a specific area, and it is easy to customize the advertising content according to the target customer group.

Forced viewing: The space in the elevator is limited, and users can hardly avoid watching the screen content.

Dynamic communication: Through high-definition image quality and dynamic display, the advertising content is more vivid and attractive.

2. The main purpose of Lift Screen Advertising

1. Improve brand awareness

Lift Screen Advertising can expose brand content frequently, so that target customers have a deep impression of the brand image. For example, promoting business service brands in office buildings can allow business people to repeatedly contact advertising information on their way to and from get off work, thereby deepening their memory.

2. Accurately reach the target audience

By selecting the advertising delivery scene, companies can accurately deliver advertisements to core audiences. For example, Elevator Advertising in high-end residential areas can deliver luxury goods, education and training or health management services to reach people with strong consumption power.

3. Improve sales conversion rate

Lift Screen Advertising often combines promotional information, such as discounts, discount codes or new product releases, to attract audiences to take practical actions, thereby increasing sales. For example, catering companies promote lunch special packages in shopping mall elevators, which can directly attract nearby consumers.

4. Strengthen regional market penetration

For brands that are new to a regional market, Elevator Advertising is an important tool for quickly opening up the market. Its high coverage rate can help brands quickly penetrate the target area in a short time.

5. Enhance the efficiency of information transmission

Compared with traditional static advertising, Lift Screen Advertising can deliver more information through video and dynamic content, making it easier for the audience to understand complex products or services.

III. Application scenarios of Lift Screen Advertising

Residential areas

Suitable for promoting household goods, education and training, community services, etc.
Kitchen appliance advertisements for home users can be accurately reached during the morning and evening peak hours.
For the promotion of children’s interest classes, vivid animations can also be used to attract the attention of parents.

Office buildings

Suitable for promoting corporate services, financial products, business travel services, etc.
Corporate training courses and conference equipment suppliers can use the elevator screens in office buildings to deliver information directly to decision makers.
Innovative technology companies can attract potential partners by showing successful cases.

Shopping malls

Suitable for promoting retail brands, catering activities, entertainment experiences, etc.
Promote new store openings or end-of-season discounts to attract consumers in the mall to buy immediately.
Show entertainment activities through dynamic videos, such as movie trailers or concert promotions, to attract audiences.

Hotels

Suitable for promoting tourism services, high-end consumer goods, regional special activities, etc.
For business travelers, conference services and luxury suites can be promoted.
For leisure travelers, local popular attractions and special foods can be promoted.

IV. Analysis of the advantages of Lift Screen Advertising

High cost performance: Compared with TV ads or outdoor large-screen ads, Lift Screen Advertising has a relatively low cost, but can achieve high-frequency exposure.

Flexible delivery in multiple scenarios: Different delivery locations can be selected according to brand needs to achieve targeted communication.

Strong interactivity: Modern Elevator Advertising supports touch or scan code interaction to enhance user participation.

Data monitoring: Through advanced technology, advertisers can obtain playback data and user feedback to optimize advertising content.

V. Future development trends of Lift Screen Advertising

Intelligent delivery

In the future, advertising based on artificial intelligence and big data analysis will become more popular, achieving accurate insights into audience behavior and preferences.
The system can adjust the playback content according to the time period and traffic flow to improve the advertising effect.

Enhanced interactive experience

Increase the application of AR and VR technology to bring users a more attractive advertising experience.
Users can directly participate in online activities or receive coupons by scanning QR codes.

Multi-screen linkage

Elevator Advertising will be linked with other digital media platforms to jointly create a multi-dimensional advertising ecosystem.
The elevator screen in the mall can be linked with outdoor LED screens and social media advertising to form a closed-loop marketing.

Diversified content

The advertising content will pay more attention to entertainment and education to enhance user viewing interest.
Enterprises can use micro-films or short videos for creative promotion to increase user memory points.

Summary

The purpose of Lift Screen Advertising is to increase brand awareness, sales conversion rate and deep penetration of regional markets through high-frequency contact, precise audience coverage and vivid communication forms. For companies that want to quickly gain market share and achieve efficient communication, Elevator Advertising is undoubtedly an ideal choice.

As a professional digital signage manufacturer, Yetronic has been deeply involved in overseas markets and is committed to providing high-quality Lift Screen Advertising solutions. We support product customization and provide customers with one-stop services to help brands achieve their marketing goals worldwide. If you are interested in Lift Screen Advertising, please contact us for more information! Contact us

January 2, 2025

Yetronic display